Sparring startups

sparring startups

Don't get kicked in the ass

We do this

To avoid this

A sparring partner for early-stage founders and innovators hitting harder to get kick-proof

Innovation is a hard fight. Push yourself harder by sparring to defeat 3 bosses

1. The "Interesting!" boss This monster deceives you into building right away. Then, she cuts your illusions out with her hidden scissors. Do sparring to validate question your ideas: kill&tweak them to find the one that's worth it!

2. The "Feature" boss This shapeshifter pushes you to do many things to be liked by more people. Don't become (a bad) anything for anyone like him! Get challenged to do one thing well with an MVP, acquire early adopters and refine on them till Problem-Solution fit.

FINAL BOSS: THE MARKET Looks cute? It's not. It will try to kill you with fuzzy ideas on what you're really solving to whom, drowning you in advertising costs. Hit back by pushing your marketing and product based on the Jobs to be done your product is hired for. Let's get to Product-Market fit: where you know what and how you can easily sell to whom.

Let's go sparring to start punching the market for real!